Generic sponsorship proposals have little chance of convincing would-be benefactors. The racing team approaches a mid to high scale business organization asking them for sponsorship. If you have questions you think other race directors may know the answers to, or just want to chat about The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Write down all important facts, such as the biographies of the racers and the team's success rate. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Have a question? That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Treat your Race Team as a Business. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Include contact information on the introductory letter and proposal. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. endobj to see that back in extra sales. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Assess whether what you can offer will help them reach their goals in a broad sense. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Want to sit next to thousands of screaming fans? Available on your favorite podcast player. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Making sure the right type of information is included though does matter. 1. 5 0 obj No matter what you do, try and bring consistency into all elements of this process. [1] 2. Want to race with packed stands and screaming fans? This kind of branding will make you more recognisable. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. This will re-iterate facts about the event benefits, and features. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor . You and any potential sponsors need to work together to achieve what you both need. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. uC%q.Nbd VMdkydek/ ZU>~r5pf Firmly Settle Your Offers. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Click the link below to read more. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. The second is a simple showcase of who you are. The term influencer is relatively new, but the concept has been around for advertisers for a long time. All forms provided by US Legal Forms, the nations leading legal forms publisher. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Many more also emulate a classic livery because it looks really cool, without any form of compensation. It takes only a couple of minutes. Are you going to help that business make more sales? Try and see the positive in every situation. Sign it in a few clicks. She also has edited and produced online content for those publications. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Write down every possible attribute you can give to a sponsor. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Your sponsors would base their decision on how you're going to help them in exchange for their support. In return, the racer gives the organization publicity and extras, such as personal appearances. This is by far the most useful and engaging type of proposal and the kind the template will help you create. This can include hospitality, stickers on a car, events etc. You still need to be able to eloquently put your case across in writing. 2. Strongly Agree 9.61%. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Do your posts get engagement? Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Expand awareness of their product? By getting your name into the press, your message is spread further than your existing audience. This deck can help spark conversations that eventually lead to a sponsorship proposal. Collect this information together when it comes to talking about renewal. Before approaching a sponsor, draft a proposal first. 6 0 obj Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Do not plead. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. But avoid: Well done on getting to your first sponsor meeting! No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. You might be operating in a specific niche (see below for more details) or area. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Gather the history of your racing career or racing team. Racing cars is a very expensive pastime. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. He's collected 60 race wins as well as the 2014 championship. Sponsorship costs are negotiable and generally a one-time expense. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. The kind a marketing agency might present to a client they want to get on board. 0000000839 00000 n . Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Don't feel like you need to include a shiny proposal document in the first instance. If you want to prove value to potential sponsors in road racing, you need to get creative Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Bring your own food to Track Days Save money while eating better. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. As long as you can provide value, youll go a long way. First, provide a history of you and your racing team. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Steps. Use your market research data to request a feasible amount. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. You also may be able to offer experiences, such as hosting the company at the race track. How to Write a Sponsorship Letter. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Racing is an expensive sport that requires investment and sponsorship. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. trailer The hard work comes into sitting down and going through these steps. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. % If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Get involved in relevant discussions around motorsport and your niche. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. 2. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Be sure to target each proposal to the specific potential sponsor. Sponsorship brings so much more than a logo on a car . There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. 0000054541 00000 n Sponsorship announcements throughout race season. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. We believe auto racing sponsorship can offer a significant foundation from Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Consider what will be most impressive to the types of sponsors you want to target. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. . Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. You have to sponsor me because my car always gets 100 likes on social media. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. 0000000516 00000 n A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. When it comes to drafting your proposal, you can use either a presentation or document format. If you want to run in one of the very few racing series that do get sponsors and prize money? Why you do it. Approach the deal as a win-win for both sides. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. It is a document that seeks help from sponsors to help them with their racing careers. Go more into depth with your research to get a sense of their specific goals. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Road Racing in the United States has several tiers. Sponsorship is not charity. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. It is not a donation nor is it a "favor". In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. 03. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Consider trade magazines, local newspapers, and blogs too. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Why is it better than everyone else's? You might be operating in a specific niche (see below for more details) or area. This is how you present yourself as a racing driver and show your value to potential sponsors. Expect serious, cutthroat competition with the higher stakes. Do people regularly gravitate towards you for some reason or other? Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Sponsorship Proposal For . Pravega is the Sanskrit word for High Speed. How to Find a Sponsor as a Beginner Triathlete. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Paramount Primary. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP I spent some time working for a good friend in his race shop. But remember, a great proposal is about so much more than an attractive design. The best way to learn about racing sponsorship is to read as much as you can about the subject. Nationally Televised racing is just that. 3. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. This is the part that actually attracts your potential sponsor. This way both the parties enter into a sponsorship contract or sponsorship agreement. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Race Car Sponsorship Proposal Template. Tell us about the class you run. Download Its about being a christian role. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. It does not mean that it must include false claims or misleading information. The prototype race car is to be evaluated for its potential . Helping race directors share expertise and learn from each other is a big part of what we do. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. If you cant think of anything to say or ask, consider whether the prospect is right for you. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Think about those reasons you stand out. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. 0000055057 00000 n Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. If you let racing get too close to Work all the fun goes away. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Is your audience someone who will actually buy their product? Be consistent post regularly and stay on brand. Argument template relies upon theory and the author's experience teaching this talent. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). 0000002058 00000 n Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Until recently, this was called the Busch Grand National Series. The prototype race car is to be evaluated for its potential as a production item. %PDF-1.3 "What does my event have to offer to potential sponsors?". In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Sponsorship proposal for Alfie Gendall Racing in 2021. Dear Sponsor Man, Can you sponsor me? These are great places to start. Announcement [Event.Name] (Event.Date) (Event.Location) Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Easily Editable, Printable, Downloadable. Consider yourself as a marketing agency pitching to a business. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. These are generally labor services vs paying cash or parts. Keep this in mind with everything you do regarding sponsorship. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. What assets of your property could potentially provide a good match for your sponsor's objectives? Start by making a list of the businesses youd love to work with. Go in with no agenda, otherwise, itll come across as disingenuous. This is a more simple document that tells your story. Dont just approach motorsport press for coverage. The sponsorship package underpins the agreement fire your organization and your sponsor. You do not need to include every cost. But there are two big things that help you find success. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. What makes you different from any other person? Thank the letter reader for his or her time and include all of your contact information. The racing team approaches a mid to high scale business organization asking them for sponsorship. Instead, provide a general overview, such as "Parts alone last year cost $X.". It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Don't ask yourself "How low should I go?" Be sure to include a call-to-action so the decision-maker knows what you want them to . And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. This means trying to figure out: Listen. Sponsorship Proposal. Explain the expenses you incur as a race car driver in the second section. Not only are you competing against other racing drivers but also against all other marketing activities. Enhance their brand's image? There are sponsorship opportunities wherever you turn but you need to think outside the box. This is where you set yourself apart from the rest. Modern-day motorsport sponsorship is all about standing out. A good marketing/sponsorship proposal includes: 1. Do not plead. smoga07 Fast Feb is back but its looking a little different for 2023! They must know what they are sponsoring so that they can decide whether to accept your proposal. 10+ Automotive Sponsorship Proposal Samples 1. Before you even consider approaching a sponsor, put together a sponsorship . Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! 0 Of course you can. In the industry this is known as "activating" the sponsorship. Unfortunately, retaining sponsorship in the long term may not always be under your control. There are so many businesses with sponsorship programmes.
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